About the Author

BARRIE GUNTER is Professor of Mass Communication and Head of the Department of Media and Communications, University of Leicester, UK. He is a Psychologist by training, has written or edited 50 books and more than 300 other publications, and currently specialises in research on social marketing and digital media issues.

ANDERS HANSEN is Senior Lecturer in the Department of Media and Communication, University of Leicester, UK. He is Chair of the IAMCR Working Group on Environment, Science and Risk Communication. His recent books include Environment, Media and Communication (2010) and Mass Communication Research Methods (2009). 

MARIA TOURI is a Lecturer in the Department of Media and Communications, University of Leicester, UK. She has done research and published in the area of advertising effects, media-government interactions and new media technologies. She has also worked as a consultant in the area of human rights at PANOS London.