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Our publications provide timely and reliable market information as a complement to strategic planning processes. For a price well below the cost of a round-trip business-class ticket, the executive has access to the basic factors driving strategic planning. As such, our reports are a 'one-stop' shop by giving coverage on economic and political issues, as well as analyzing human resources, entry strategies and legal risks. With offices in Europe, Africa and the United States, Icon Group International has a number of specialty research groups. This report was published by the The World Research Group.

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As shown in the report, the market potential for sugar-free gum is expected to reach $8,292.27 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Europe will be the largest market with $3,389.47 million or 40.88 percent, followed by North America & the Caribbean with $2,155.89 million or 26.00 percent, and then Latin America with $1,016.11 million or 12.25 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 79.13 percent of the world wide demand for sugar-free gum.